Apple’s New MacBook Air Ad Features “New Soul” by Yael Naim

by Trendy

Today Apple launched its new ads featuring the New 16 inch thin MacBook Air. The ad shows exactly what Steve Jobs did at MacWorld 2008 – pulling the macbook air out of a manila envelope.


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Apple has always created successful ad campaigns. The theme (“New Soul”) for this new ad campaign for the MacBook Air was created by Yael Naim, a French-born singer songwriter. Yael has lived most of her life in Israel. Her first album was released in 2001 and her second album was released in 2007.

Here is a video clip of Yael Naim’s “New Soul”:


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